Literary translation: reconstruction or demolition?
Shakespeare wrote, “A rose by any other name would smell as sweet.” Does a phrase in any other language sound as sweet? What about the...
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Flora-Lee Bendit
IMPECCABLE FRENCH TO ENGLISH TRANSLATION AND ADAPTATION
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AI and machine translations have their place, but this isn't it!
If you're posting three lines on social media, then sure, let AI handle it. If you're translating this year's annual report and it's a lot like last year's annual report. why not have a machine do the bulk of the work? But if you're trying to convey a message through advertising, communications or marketing, there's nothing better than a human brain to craft it, to mold it, to make it come alive.
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