Chambre de la sécurité financière slogan by &CO

The challenge

The Chambre de la sécurité financière was getting a makeover, and they wanted a slogan that would capture the spirit of a natural transformation.

Un vent de fraicheur soufflera bientôt sur CSF

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Découvrez notre métamorphose dans quelques jours

The proposal

Although I proposed a fairly literal adaptation, it was my second choice, since it didn't have the same impact as the new concept in the first.

The winds of change are blowing here at CSF

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Discover our metamorphosis in just a few days

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A breath of fresh air will soon blow across CSF

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Discover our metamorphosis in a few days

&CO staff teasers

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The challenge

Tonik Groupimage was rebranding as &CO Collaborateurs Créatifs, focusing on their partnership and symbiotic relationship with their clients.

As part of this initiative, they decided to post photos of their staff with short teasers. All employees had to complete a short survey describing themselves, their hobbies, their personalities, their passions. These descriptions were boiled down to three words each.

The English had to be snappy, so direct translations were next to impossible. There was also a character limit. Working with the team that developed the teasers, I was able to obtain more information on each employee and transcreate. This was one of my favourite projects of all time.

The proposals

Claudia

SKATE

BLÉ D'INDE

PODCAST&

CO

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HALF-PIPE

FOODIE TYPE

PODCAST PRO&

CO

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HALF-PIPE

FOODIE TYPE

PODCAST HYPE&

CO

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Justine

INSPIRE

EXPIRE

RIRE&

CO

INHALE

EXHALE

LAUGH, LET GO&

CO

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Guy

À L’HUILE

À L’EAU

À NUMÉROS&

CO

LANDSCAPE

STILL LIFE

TABLEAU&

CO

AQUARELLES

PASTELS

EASELS&

CO

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Mélanie

VÉGÉ

SOURIEZ

NAMASTE&

CO

VEGGIES

SAY CHEESE

LOVE, PEACE&

CO

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Mathieu

MONT-JOLI

QUÉBEC

PLATEAU&

CO

MONT-JOLI

QUÉBEC CITY

LE PLATEAU&

CO

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Claudelle

MANCHETTE

RALLIEMENT

VICTOIRE&

CO

BUMP PASS

OUTLAST

GO FOR GOLD&

CO

&CO staff teasers (cont'd)

Jennifer

RAPIDO

PRESTO&

CO

MAD DASH

IN A FLASH

PRONTO&

CO

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Karyne

FOUINE

PATINE

COMBINE&

CO

ICE SKATE

INVESTIGATE

INCORPORATE&

CO

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Noémie

ÉQUIPE

3 POINTS

VIVE LA FRANCE&

CO

TEAM JOINER

3 POINTER

GO FRANCE GO&

CO

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Hélène

TRAVAILLER

PARTAGER

MÉDITER&

CO

CREATE

RELATE

MEDITATE&

CO

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Vicki

FETA

PITA

OPA&

CO

FETA

PITA

OPA&

CO

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Simon

COCO

MAESTRO

TYPO&

CO

BUZZ CUT

WHAT’S WHAT

TYPE NUT&

CO

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Isabelle

BSB

MAYDAY

ASSUMÉE&

CO

BSB BUFF

HANGS TOUGH

URGENT STUFF&

CO

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Dominique

CHALLENGER

ACCÉLÉRER

PERFORMER&

CO

RALLY

REV IT

RACK IT UP&

CO

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Jacynthe

SENSEÏ

SENSÉE

DC&

CO

SENSEI

CREATIVE WAY

CACHET&

CO